The Importance of SEO and SEM for Your Business When building a digital marketing strategy, many businesses combine Search Engine Optimization (SEO) with Search Engine Marketing (SEM). While the confusion here is understandable, it’s essential to remember the differences between the two. Search engine optimization focuses on making sure your website contains all the right […]
Social Media Marketing Tips for Your Business
Social Media Marketing Tips for Your Business Social media has become a focal point in our lives, feeding us the information that we receive on a daily basis. Due to shared interests and personalization, social media marketing has become both an essential and effective part of digital marketing. However, before you begin marketing your business […]
Where to List Your Business Online
Where to List Your Business Online You probably already know that having an online presence is essential, but where do you begin? If you’re a small business owner, you should think about listing your company in a free online directory. Still, there are a few things to consider when you create a listing for the […]
Optimizing Your YouTube Videos for Local SEO
Optimizing Your YouTube Videos for Local SEO YouTube optimization is an excellent tactic for local SEO, especially since not many businesses have created and published video content and promotions for themselves. In this article, we will be going over some tips for optimizing your YouTube videos for local search. However, it’s important to note that […]
How to Optimize Your YouTube Channel
How to Optimize Your YouTube Channel Did you know that YouTube has over 1.8 billion monthly users? That almost rivals Facebook’s 2.27 billion. Here are some ways you can optimize your YouTube channel, so it stands out amongst the competition. While YouTube does not disclose how many creators use the platform, estimates range from 50 […]
Tips on How to Master Working Remotely
Tips on How to Master Working Remotely Millions of workers are now setting up their work stations at home. While some of them have found that this is a pretty easy transition, others may find that things will take some getting used to. Another group of people may find that transitioning to this is chaotic […]
How to Create Awesome Meta Descriptions
How to Create Awesome Meta Descriptions In this article, we’ll go over what meta descriptions are, why they’re essential, and what you can do to make awesome meta descriptions for your webpages. What are meta descriptions? Meta descriptions, also known as meta description tags, are brief text snippets that summarize the content on a specific […]
How to Make Sure Your Website is Mobile-Friendly
How to Make Sure Your Website is Mobile-Friendly It’s crucial for businesses to have a mobile-friendly website in 2020. With more and more people turning to their mobile devices to visit websites and make purchases, it is vital to make sure your business’s website is optimized to handle that. If a business’s website isn’t mobile-friendly, […]
The Growth of Online Shopping: 9 Statistics to be Aware of in 2020
The Growth of Online Shopping: 9 Statistics to be Aware of in 2020 As we advance our technology and our day-to-day lives become busier than ever, we’ve started moving more and more things online, including shopping. While online shopping was once non-existent, it has now become a multibillion-dollar industry. Shopping online has become a common […]
The Growth of Online Shopping: 9 Statistics to be Aware of in 2020
The Growth of Online Shopping: 9 Statistics to be Aware of in 2020 As we advance our technology and our day-to-day lives become busier than ever, we’ve started moving more and more things online, including shopping. While online shopping was once non-existent, it has now become a multibillion-dollar industry. Shopping online has become a common […]