Are These Copywriting Mistakes Hurting Your Sales? What exactly is copywriting? Copywriting is persuading people through written words to take a desired action, such as submit an email, make a purchase, or request a demo. It really comes down to how strong your argument is in convincing customers that what you’re offering them is worth […]
Best SEO Tools to Help You Rank Higher on Search Engines
Best SEO Tools to Help You Rank Higher on Search Engines Search engine optimization is one of the most crucial parts of any digital marketing campaign. As a marketer, you’ll always want that top result spot on Google. Even better than that, though, is somebody telling you how to get that top spot. In our […]
Social Proof: What is it and How Do You Use it?
Social Proof: What is it and How Do You Use it? One of the most effective ways for an e-commerce business to build trust is through social proof. But what is social proof, and where and how can you use it to drive your sales? What is Social Proof? Social proof is a psychological theory […]
How to Drive Your Online Sales with Social Media Marketing
How to Drive Your Online Sales with Social Media Marketing At some point, every store owner will face the challenge of figuring out how to increase their online sales. However, knowing where to start and how to stand out from your competition can be intimidating. E-commerce has grown exponentially over the years, and it has […]
Chatbots – What They Are and How to Use Them
Chatbots – What They Are and How to Use Them In recent years, there have been waves of progress in the evolution of artificial intelligence. Chatbots are just one of those waves, and they’re designed to simplify conversations between humans and computers. With people increasingly moving away from social media sites, many companies have decided […]
Shopping Cart Conversion Killers and How to Fix Them
Shopping Cart Conversion Killers and How to Fix Them E-commerce sales are on the rise, yet so many shopping carts are being abandoned before customers complete their purchases. What’s going on? You’re spending tons of hours working on having a great e-commerce store for your business, thinking it will be enough to ensure good conversion […]
Why Your Local Business Needs a Website Today
Why Your Local Business Needs a Website Today Introduction It’s 2019, and local businesses need websites now more than ever. With online searches becoming more and more popular every day, it’s essential to get your local brand out on the web if you want to grow. While many local business owners don’t think it’s necessary […]
Keeping Your WordPress Website Secure – 10 Tips
KeepingYour WordPress Website Secure – 10 Tips Why Website Security isImportant No matter how much work is put forth into launching your website, all sites are vulnerable. However, there are steps you can take to protect your WordPress website from hackers. In this article, we’ll go over some tips on securing your WordPress website. 1. […]
Keeping an Eye on Your Success with Google Alerts
Keeping an Eye on Your Success with Google Alerts What is Google Alerts? Google Alerts is a free, versatile online tool that allows you to monitor your online reputation, which is a crucial part of growing your business. This tool will enable you to track what competitors are saying about your business, what customers are […]
Website Launch – UNC Tar Heel Trauma
Website Launch – UNC Tar Heel Trauma University of North Carolina Hospitals is a Level I Adult Pediatric Trauma Center designated by the NC Office of Emergency Medical Services (NCOEMS) and verified by the American College of Surgeons (ACS). We’ve just launched another new website, this time for Tar Heel Trauma! UNC’s Tar Heel Trauma […]