How Can I Build A Highly Effective Email List? Email Lists 101 Of all marketing channels, Email Marketing has always taken first place when it comes to Return on Investment (ROI), even above SEO. With a $40 return for every dollar spent, it makes sense to focus on this marketing strategy with an effective email […]
Marketing
Google Search, Maps, and My Business: How Often Do You Review Your Business Listings?
Google Search, Maps, and My Business: How Often Do You Review Your Business Listings? Why a Current Business Profile Matters Keeping your business website fresh with up-to-date information for your current and potential customers is a marketing strategy no-brainer. But how often do you review and update your Google Business listing for accuracy? Does it […]
Google Search, Maps, and My Business: How Often Do You Review Your Business Listings?
Google Search, Maps, and My Business: How Often Do You Review Your Business Listings? Why a Current Business Profile Matters Keeping your business website fresh with up-to-date information for your current and potential customers is a marketing strategy no-brainer. But how often do you review and update your Google Business listing for accuracy? Does it […]
How to Set Up an Instagram Shop for Your Business
How to Set Up an Instagram Shop for Your Business Introduction Instagram Shop is a vital tool for a successful eCommerce business. Of more than 500 million daily Instagram users, half of these are followers of at least one business. Instagram is edging deeper into the world of eCommerce, offering cutting-edge features, such as a […]
What Are SERPs and Why Are They Important to Your Marketing Strategy?
What Are SERPs and Why Are They Important to Your Marketing Strategy? What are SERPs? Search Engine Results Pages (SERPs) are the pages of results that search engines generate after a user has submitted a search query by typing or speaking it. Answer boxes appear as top-ranking results, positioned between paid ads and the organic […]
Could Your Business Become a Victim of Digital Darwinism?
Could Your Business Become a Victim of Digital Darwinism? What Is Digital Darwinism? Digital analyst, author, and speaker Brian Solis coined the term “Digital Darwinism” to make businesses acutely aware of the changes in marketing trends. Businesses that wait on the sidelines instead of taking the leap to embrace new marketing trends and enhance their […]
Social Media Posting: Are You Publishing Too Much or Not Enough?
Social Media Posting: Are You Publishing Too Much or Not Enough? Many people ask what is the correct frequency in providing new social media content. In truth, there is no set rule for quantity, as much depends on your business, audience, and even location. However, providing quality content, published on a consistent schedule, is vital […]
A 14-Point Checklist For Writing a Welcome Email
A 14-Point Checklist For Writing a Welcome Email After your web presence, a welcome email is the first step in establishing a relationship with your web visitors. It changes the marketing dynamics from a one-sided broadcast of your online message into a two-way interaction, encouraging consumer engagement with your business or organization. It forges credibility […]
Why Are Online Reviews So Important for Small Businesses?
Why Are Online Reviews So Important for Small Businesses? When most people think about making an online purchase, looking for a new service, or visiting a new restaurant, they do a little bit of research first. With the world becoming more and more digital, this is becoming more of a habit for many people. One […]
Tips for Creating Awesome Print Marketing Material
Tips for Creating Awesome Print Marketing Material While a good digital marketing strategy is crucial for the growth and success of your small business, print marketing is still essential as well. Business cards, promotional flyers, brochures, and other types of print marketing are all valuable. Here, we’ll go over why you need some of […]