10 Useful Tools For Analyzing Your Competitor’s Website The Competition One of the inevitable challenges in running a business, whether your business is large or small, is competition. So how do you surmount this opposition and shine above the rest? Many factors are involved in developing and maintaining a successful company. The product itself and […]
business tips
Could Your Business Become a Victim of Digital Darwinism?
Could Your Business Become a Victim of Digital Darwinism? What Is Digital Darwinism? Digital analyst, author, and speaker Brian Solis coined the term “Digital Darwinism” to make businesses acutely aware of the changes in marketing trends. Businesses that wait on the sidelines instead of taking the leap to embrace new marketing trends and enhance their […]
Why the Constant Evolution of Mobile Devices Matters to Your Business
Why the Constant Evolution of Mobile Devices Matters to Your Business Over half of today’s web traffic consists of mobile devices. Needless to say, not having a mobile-friendly version of your business website could diminish its effectiveness by about 50%. As first impressions determine how a customer views a brand, optimizing your site for mobile […]
How Creating a Facebook Group Can Help Grow Your Small Business
How Creating a Facebook Group Can Help Grow Your Small Business One great, no-cost way to get in front of your target audience is by creating your own Facebook group. A Facebook group is basically a community built around common interests and/or goals, such as fitness, video games, movies, and pets. However, it’s becoming more […]
Why Are Online Reviews So Important for Small Businesses?
Why Are Online Reviews So Important for Small Businesses? When most people think about making an online purchase, looking for a new service, or visiting a new restaurant, they do a little bit of research first. With the world becoming more and more digital, this is becoming more of a habit for many people. One […]
How Can Social Media Help My Small Business?
How Can Social Media Help My Small Business? *Image Copyright SocialNija Social media has become increasingly more prevalent over the years. More than 69% of adults were reported using at least one social media site in 2018. This is up from 11% in 2006. This increase is quite impressive, and both small and large businesses […]
Easy Tips for Increasing Your Search Rankings
Easy Tips for Increasing Your Search Rankings As a small business, having a website is essential, but it’s no longer enough. At some point, you’ve most likely heard about “search engine optimization” or SEO. In order to reach the top of the search rankings, you need to make sure your website is performing the best […]
Easy Tips for Increasing Your Search Rankings
Easy Tips for Increasing Your Search Rankings As a small business, having a website is essential, but it’s no longer enough. At some point, you’ve most likely heard about “search engine optimization” or SEO. In order to reach the top of the search rankings, you need to make sure your website is performing the best […]
How to Make Sure Your Website is Mobile-Friendly
How to Make Sure Your Website is Mobile-Friendly It’s crucial for businesses to have a mobile-friendly website in 2020. With more and more people turning to their mobile devices to visit websites and make purchases, it is vital to make sure your business’s website is optimized to handle that. If a business’s website isn’t mobile-friendly, […]
How To Optimize Your E-commerce Content to be Customer-Friendly
How To Optimize Your E-commerce Content to be Customer-Friendly If you want to rank and get seen by more people, you need to offer useful content that is friendly to search engines. But it’s also essential to provide content that is friendly to your customers as well. Optimizing your content not only helps influence your […]