Reviews-Testimonials-Recommendations: What are the Differences? Introduction When consumers research products or services, it’s undeniable that reviews, testimonials, and recommendations play an influential factor. Yet, what are the differences between these three? Reviews versus Testimonials versus Recommendations There are subtle differences between reviews, testimonials, and recommendations. Third-party tools (Yelp, Google, Facebook, etc.) collect reviews. However, testimonials […]
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A/B Testing: What Is It and Why Perform It?
A/B Testing: What Is It and Why Perform It? Introduction Small- and mid-sized online businesses of today have more advantages than before. Although A/B testing has been in existence for years, today’s innovative online tools make testing simpler and more economical than ever. Countless studies have shown the strength of A/B testing and how it […]
10 Email Marketing Mistakes That Can Jeopardize Conversions
10 Email Marketing Mistakes That Can Jeopardize Conversions Introduction Despite email marketing’s proven high Return on Investment (ROI), many marketers still are of the opinion that email marketing is passé. However, their lack of engagement, conversions, and results likely stem from certain errors email marketers can make. 1. Not Sending a Welcome Email When someone […]
The 7 Conversion-Centered Design Principles for Email Marketing
The 7 Conversion-Centered Design Principles for Email Marketing Introduction Email subscribers are attracted by dynamic emails that are straightforward, concise, and engaging. Basic layout, calls to action, images, design grids, and responsive design that is friendly to all devices play a part in enabling your audience to develop a connection with your brand. To boost […]
10 Things Visitors Are Expecting From Your Website
10 Things Visitors Are Expecting From Your Website Introduction In the past, customers were drawn to businesses by their shop windows. In the 21st century, online customers are drawn to businesses by what attracts them in browser windows. That is to say, windows of a business website. Just as items in shop window displays were […]
Why Cheap Web Hosting Is Bad for Your Business Website
Why Cheap Website Hosting Is Bad for Your Business Website Introduction After investing your allowed budget on your new business website, it might be tempting to cut any further expenses by choosing the cheapest web hosting from the numerous search results. Your online business success greatly depends on the right web host choice. Just as […]
How To Optimize Your E-commerce Content to be Customer-Friendly
How To Optimize Your E-commerce Content to be Customer-Friendly If you want to rank and get seen by more people, you need to offer useful content that is friendly to search engines. But it’s also essential to provide content that is friendly to your customers as well. Optimizing your content not only helps influence your […]