8 Approaches to Reengage Your Lost Leads Introduction At times, no matter how much interest they initially showed, we can lose some leads. It can be discouraging whenever this occurs, losing a sales opportunity and a profit after investing time and effort to acquire this lead. While some can be lost due to disinterest, other […]
email marketing
10 Essential Metrics for Your eCommerce Campaigns
10 Essential Metrics for Your eCommerce Campaigns Introduction In the U.S. alone, it’s estimated over $1 trillion will be spent online during 2022. This is considered record sales, according to findings by Adobe’s Digital Economy Index. Meanwhile, in 2020, nationwide online sales hovered around $812 billion and in 2019 reached $586 billion. This pace won’t […]
How to Calculate and Improve Your Email Marketing Click-Through Rates
How to Calculate and Improve Your Email Marketing Click-Through Rates Introduction A successful email campaign can reinforce your brand, attract current and future customers, and nudge them through the sales funnel. At a minimum, your emails can keep you at the forefront of your readers’ memory. As email marketing is among the most personal ways […]
What’s the Perfect Length for My Campaign Emails?
What’s the Perfect Length for My Campaign Emails? Introduction Keeping connected with your customers through regular email newsletters provides a significant way to establish customer relationships, building loyalty to your brand. This complements your social media and website presence. In writing your message, perhaps announcing a special promotion, the right header and length are important […]
How to Simplify Your Search for Quality Marketing Images with Google
How to Simplify Your Search for Quality Marketing Images with Google Introduction Whether you’re creating a marketing email or posting social media marketing content, a captivating image can increase the likelihood of your message being read and given a CTA response. Although there are various ways to find online images, locating the perfect image to […]
Get Your Digital Marketing Ready for the Holidays
Get Your Digital Marketing Ready for the Holidays It’s almost that time of year when the weather gets a little bit colder, people begin decorating their houses with festive lights, and soon they’ll be buying gifts for their families. But this is also one of the most competitive times of the year for local businesses, […]
A Guide to Writing Newsletters
A Guide to Writing Newsletters Email newsletters are one of the best ways to bring in monthly recurring revenue. If you want some tips for writing newsletters yourself, then look no further. In this blog, we’ll be going over some tips and instructions for writing your newsletters. What makes a great newsletter? 1. Make it […]