10 Useful Tools For Analyzing Your Competitor’s Website The Competition One of the inevitable challenges in running a business, whether your business is large or small, is competition. So how do you surmount this opposition and shine above the rest? Many factors are involved in developing and maintaining a successful company. The product itself and […]
Could Your Business Become a Victim of Digital Darwinism?
Could Your Business Become a Victim of Digital Darwinism? What Is Digital Darwinism? Digital analyst, author, and speaker Brian Solis coined the term “Digital Darwinism” to make businesses acutely aware of the changes in marketing trends. Businesses that wait on the sidelines instead of taking the leap to embrace new marketing trends and enhance their […]
Why the Constant Evolution of Mobile Devices Matters to Your Business
Why the Constant Evolution of Mobile Devices Matters to Your Business Over half of today’s web traffic consists of mobile devices. Needless to say, not having a mobile-friendly version of your business website could diminish its effectiveness by about 50%. As first impressions determine how a customer views a brand, optimizing your site for mobile […]
How Creating a Facebook Group Can Help Grow Your Small Business
How Creating a Facebook Group Can Help Grow Your Small Business One great, no-cost way to get in front of your target audience is by creating your own Facebook group. A Facebook group is basically a community built around common interests and/or goals, such as fitness, video games, movies, and pets. However, it’s becoming more […]
How Can Social Media Help My Small Business?
How Can Social Media Help My Small Business? *Image Copyright SocialNija Social media has become increasingly more prevalent over the years. More than 69% of adults were reported using at least one social media site in 2018. This is up from 11% in 2006. This increase is quite impressive, and both small and large businesses […]
How to Set Up an Instagram Shop
How to Set Up an Instagram Shop Today, social media is crucial to a successful e-commerce business. One social media platform, Instagram, has over 200 million users that are actively engaging with the brands that are promoting their products. On top of that, Instagram is determined to move deeper into the e-commerce space with its […]
Why and How to Run a Facebook Contest
Why and How to Run a Facebook Contest Today, most people are using Facebook as their primary social media platform, and as Facebook continues to grow, it can be hard for some brands to shine. Marketers now need interactive content that stands out from everything else, and a great way to create brand awareness is […]
Facebook Tightens Control over API after Cambridge Analytica Scandal
Facebook Tightens Control over API after Cambridge Analytica Scandal Facebook has started tightening its control on third-party applications following the aftermath of the Facebook-Cambridge Analytica data scandal which involved personally identifiable information being gathered from at least 87 million Facebook users by Cambridge Analytica since 2014. This past April, Facebook announced that it would no […]
Facebook Reviews Become Recommendations
Facebook Reviews Become Recommendations Just recently, Facebook introduced some updates for Business Pages with the goal of providing easier ways for people to interact with local businesses. In their official update, Facebook stated: “People use Recommendations to ask their communities where to go, where to eat, or where to shop. We’re making those Recommendations more […]