Easy Tips for Increasing Your Search Rankings As a small business, having a website is essential, but it’s no longer enough. At some point, you’ve most likely heard about “search engine optimization” or SEO. In order to reach the top of the search rankings, you need to make sure your website is performing the best […]
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The Importance of SEO and SEM for Your Business
The Importance of SEO and SEM for Your Business When building a digital marketing strategy, many businesses combine Search Engine Optimization (SEO) with Search Engine Marketing (SEM). While the confusion here is understandable, it’s essential to remember the differences between the two. Search engine optimization focuses on making sure your website contains all the right […]
How To Optimize Your E-commerce Content to be Customer-Friendly
How To Optimize Your E-commerce Content to be Customer-Friendly If you want to rank and get seen by more people, you need to offer useful content that is friendly to search engines. But it’s also essential to provide content that is friendly to your customers as well. Optimizing your content not only helps influence your […]