Reviews-Testimonials-Recommendations: What are the Differences? Introduction When consumers research products or services, it’s undeniable that reviews, testimonials, and recommendations play an influential factor. Yet, what are the differences between these three? Reviews versus Testimonials versus Recommendations There are subtle differences between reviews, testimonials, and recommendations. Third-party tools (Yelp, Google, Facebook, etc.) collect reviews. However, testimonials […]
Web Business
A/B Testing: What Is It and Why Perform It?
A/B Testing: What Is It and Why Perform It? Introduction Small- and mid-sized online businesses of today have more advantages than before. Although A/B testing has been in existence for years, today’s innovative online tools make testing simpler and more economical than ever. Countless studies have shown the strength of A/B testing and how it […]
10 Email Marketing Mistakes That Can Jeopardize Conversions
10 Email Marketing Mistakes That Can Jeopardize Conversions Introduction Despite email marketing’s proven high Return on Investment (ROI), many marketers still are of the opinion that email marketing is passé. However, their lack of engagement, conversions, and results likely stem from certain errors email marketers can make. 1. Not Sending a Welcome Email When someone […]
The 7 Conversion-Centered Design Principles for Email Marketing
The 7 Conversion-Centered Design Principles for Email Marketing Introduction Email subscribers are attracted by dynamic emails that are straightforward, concise, and engaging. Basic layout, calls to action, images, design grids, and responsive design that is friendly to all devices play a part in enabling your audience to develop a connection with your brand. To boost […]
10 Things Visitors Are Expecting From Your Website
10 Things Visitors Are Expecting From Your Website Introduction In the past, customers were drawn to businesses by their shop windows. In the 21st century, online customers are drawn to businesses by what attracts them in browser windows. That is to say, windows of a business website. Just as items in shop window displays were […]
Why Cheap Web Hosting Is Bad for Your Business Website
Why Cheap Website Hosting Is Bad for Your Business Website Introduction After investing your allowed budget on your new business website, it might be tempting to cut any further expenses by choosing the cheapest web hosting from the numerous search results. Your online business success greatly depends on the right web host choice. Just as […]
How to Simplify Your Search for Quality Marketing Images with Google
How to Simplify Your Search for Quality Marketing Images with Google Introduction Whether you’re creating a marketing email or posting social media marketing content, a captivating image can increase the likelihood of your message being read and given a CTA response. Although there are various ways to find online images, locating the perfect image to […]
How to Prepare Your Site for Google’s 2021 Page Experience
How to Prepare Your Site for Google’s 2021 Page Experience Introduction After several postponements, Google has pushed the projected rollout date of its new Page Experience signal release to mid-June 2021, with a complete rollout by the last part of August. So what is Google’s Page Experience signal and how should you be evaluating and […]
12 Indications Your Website Needs Refreshing, Redesigning, or an Overhaul
12 Indications Your Website Needs Refreshing, Redesigning, or an Overhaul Introduction The World Wide Web and all the components that make up a website are constantly changing. Popular features come and go. A top-notch site in 2008, coded with an HTML editor and using the latest Flash platform, seems as prehistoric in 2021 as the […]
How Can I Build a Highly Effective Email List?
How Can I Build A Highly Effective Email List? Email Lists 101 Of all marketing channels, Email Marketing has always taken first place when it comes to Return on Investment (ROI), even above SEO. With a $40 return for every dollar spent, it makes sense to focus on this marketing strategy with an effective email […]